Choose measures that match your goal
For discovery, look at reach and views. For interest, consider profile visits, saves, shares, and substantive comments. For a business objective, track link clicks or conversions using tools you control.
Use consistent comparisons
Compare similar posts over comparable periods. Changes in format, season, topic, and audience can affect performance, so note them when you review results.
Combine numbers with context
A metric does not explain why people acted. Read replies, review questions, and check whether the content matched what viewers expected. Use that context to decide what to test next.
Keep reporting honest
Label estimates clearly and distinguish organic activity from paid promotion or third-party services. Do not present a higher visible count as proof of sales, trust, or platform recommendation.
Platform products and policies change. Check the linked official resources for current platform-specific guidance.
← Back to all articles